aespa Amplifies ‘Iron Taste’ Concept with Hyundai Steel Collaboration for New Single ‘Dirty Work’
Girl group aespa is amplifying its “iron taste” concept through a collaboration with Hyundai Steel for its upcoming single “Dirty Work,” SM Entertainment said Thursday.
The agency posted a teaser for the music video on social media the same day, showing the four members performing inside Hyundai Steel’s steel mill in Dangjin, South Chungcheong.
Music Video Production Details
The full music video will feature 225 extras and large-scale heavy machinery, the agency said.
“Dirty Work” Single Overview
“Dirty Work,” set for release on Friday at 1 p.m., is a dance track characterized by synth bass sounds.
aespa’s Signature “Iron Taste” Concept and Hits
The quartet — Winter, Karina, Ningning and Giselle — is known for hits like “Black Mamba” (2020), “Next Level” (2021), “Savage” (2021), “Armageddon” (2024) and “Supernova” (2024). aespa has become associated with the term “iron taste,” referencing its edgy, futuristic concepts and industrial musical style.
