CJ ENM Deepens European Footprint with M6+ Content Deal
Korean entertainment powerhouse CJ ENM is deepening its European footprint with a significant content deal that brings three of its scripted titles to M6+, the streaming platform operated by France’s leading terrestrial broadcaster M6.
The package includes breakout hits Lovely Runner and Way Back Love, alongside the newly launched I am a Running Mate, which debuts on the French platform just days after its Korean premiere.
A Growing Partnership in European Entertainment
The arrangement represents the third year of collaboration between CJ ENM and M6, a partnership that launched in 2023 with the addition of premium Korean content including the Yumi’s Cells series and EXchange to the French platform’s catalog.
Constance Fouquet, director in charge of streaming at M6, emphasized the platform’s commitment to delivering high-quality Korean content: “M6+ is proud to offer I am a Running Mate exclusively, just a few days after its release in Korea – the first-ever in France. Alongside Lovely Runner and Way Back Love, this launch illustrates our desire to respond to the enthusiasm of a French audience for quality K-dramas. This partnership with CJ ENM strengthens our position as a key player in the offer of original international series.”
Featured Korean Dramas on M6+
Lovely Runner: A Global Phenomenon
Lovely Runner, the romantic fantasy drama from CJ ENM Studios, became a global phenomenon following the story of celebrity Ryu Sun-jae and fan Im Sol’s time-traveling mission to save him. The series dominated international charts, topping rankings in 133 countries on Rakuten Viki during its sixth week and maintaining the No. 1 position for six consecutive weeks across 109 territories.
Way Back Love: Critically Acclaimed Romantic Fantasy
Way Back Love offers another romantic fantasy entry, centering on reclusive Hee-wan whose world transforms when childhood friend Ram-woo returns as a grim reaper. The six-episode series garnered critical acclaim for its cinematography and storytelling, earning an invitation to the 29th Busan International Film Festival’s Special Screening section.
I am a Running Mate: A Fresh Take on High School Drama
The newest addition, I am a Running Mate, shifts genres with a sharp coming-of-age drama set against high school politics. The series follows a model student whose entry into a school election as a running mate coincides with a scandal that upends his carefully constructed image, thrusting him into the chaotic world of teenage ambition and politics.
Executive Vision for K-Content in Europe
Sebastian Kim, VP of the international content business department at CJ ENM, expressed his optimism about the deal’s impact: “This grand deal between M6+ and CJ ENM will mark a long-lasting history, as we believe it will provide massive opportunities for K-Content to extend its influence in the European regions.”
Kim added: “Along with providing our hit TV series, such as Lovely Runner and Way Back Love, we will put our best efforts into promptly delivering some of our newest content to our European viewers, just as we are doing with I am a Running Mate, since we want to make our titles become the talk of the town.”
