According to a new report from TheWrap, The Walt Disney Company has executed yet another round of layoffs—this time targeting its Entertainment Product and Technology division.
An unnamed source familiar with the matter confirmed that just under 2% of the Disney Entertainment and ESPN Product and Technology workforce was cut. While labeled a “rebalancing of resources,” Disney emphasized that it remains committed to investing in product and technology growth.
Unrelated to Previous Cuts
This latest reduction marks the fifth round of layoffs at Disney in the past year, but according to sources, it is not directly related to the larger workforce cuts that have affected other departments.
Division Led by Adam Smith
The impacted division is led by Adam Smith, who joined Disney in 2023. Since Smith’s arrival, Disney has:
Cracked down on password-sharing across its streaming platforms (particularly Disney+)
Launched new perks programs for Disney+ and Hulu subscribers
Finalized a deal with Amazon for enhanced targeted advertising
Planned virtual “concession stands” and “storefronts” enabling viewers to purchase products tied to their favorite shows
Announced a new ESPN standalone streaming service set to debut this fall
Broader Layoff Context at Disney
This move follows a series of workforce reductions across multiple Disney departments over the past year, including:
Hundreds laid off earlier this month from entertainment and corporate financial sectors
Under 200 employees cut from ABC News Group and entertainment networks in early 2025
Several staff let go from ABC and approximately 300 corporate roles eliminated in fall 2024
Final Thoughts
Although Disney presents these layoffs as strategic realignments, they highlight an ongoing pattern of restructuring that’s reshaping various areas of the company.
What do you think of all the recent Disney layoffs?
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