SEOUL, June 26 (Yonhap) — Genesis, the independent luxury brand under South Korea’s Hyundai Motor Group, announced Thursday that it has entered into an expanded global marketing partnership with the PGA Tour through 2030.
Historic Milestone: First-Ever Global Official Vehicle
Under this multiyear agreement:
Genesis is named the first-ever global official vehicle company for both the PGA Tour and PGA Tour Champions.
The brand is also designated as the official mobility partner of the PGA Tour.
Key Highlights of the Partnership
Genesis becomes the inaugural sponsor of the PGA Tour’s World Feed, launched earlier this year to deliver exclusive content to international golf audiences.
The brand will be prominently featured through year-round digital content at select PGA tournaments.
Special Program: “Driven”
To commemorate the new partnership, Genesis and the PGA Tour will debut a special television program titled “Driven”.
Premiere: Ahead of the third round of the Rocket Mortgage Classic
Channel: CBS (U.S. television network)
Date: Saturday (local time)
Executive Statement
“Genesis is honored to become the first-ever global official vehicle sponsor of the PGA Tour. This milestone reflects the deep trust and shared vision between our two organizations, built over years of partnership,”
— Jose Munoz, CEO of Genesis and Hyundai Motor Co.
