QVC and HSN Channels Debut on Philo, Expanding Live Shopping Experience to 1.3 Million Subscribers
QVC Group (NASDAQ: QVCGA, QVCGP) has announced the debut of its QVC and HSN channels on Philo, a live TV streaming service with approximately 1.3 million paid subscribers. The launch marks QVC and HSN as the first livestream shopping channels available on the platform, offering a unique addition to its existing lineup of entertainment and lifestyle content.
Enhanced Programming and Content Offering
The partnership will bring nearly 40 hours daily of live, shoppable programming to Philo’s core subscription service, as well as its standalone free ad-supported (FAST) channels. Viewers can explore a curated mix of premier brands, fresh products, and engaging personalities, including experts, celebrities, and influencers. Popular shows like QVC’s “In the Kitchen with David” and HSN’s “Gotta See G with Giuliana Rancic” will now be accessible to Philo users.
Leadership Perspectives on the Partnership
“With the launch of QVC and HSN, we are bringing Philo’s viewers two distinct live shopping experiences, each highly entertaining and engaging in its own way, with its own products, programming, and personalities,” said David Apostolico, SVP and Chief Distribution Officer at QVC Group. “We look forward to welcoming new and existing customers to QVC and HSN via Philo, while providing yet another way to reach our fans wherever they are shopping.”
Adam Salmons, Head of Content and Business Development at Philo, added, “As leaders in video commerce, QVC and HSN are natural fits with the entertainment, reality, celebrity-driven, and lifestyle content Philo users already love. We are happy to work with QVC and HSN to bring unique shoppable programming to our platform and viewers for the first time.”
About Philo’s Streaming Services
Philo’s subscription service offers access to over 70 popular channels, an extensive library of 80,000+ on-demand titles, and unlimited DVR capabilities. Additionally, through its free standalone channel service, viewers can enjoy access to more than 100 FAST channels with no account required, available across devices including mobile phones, tablets, TVs, and desktops.
Strategic Expansion of Video Commerce
The addition of QVC and HSN to Philo opens up a new avenue for the QVC Group to expand its reach and engage with audiences through shopping-focused entertainment, further bridging the gap between content and commerce.
